SEARCH ENGINE
FENG SHUI

Technical

AI search and SEO: make information accessible and verifiable

Search interfaces change, but accessible, accurate and sourced information is still concrete work. No special markup guarantees inclusion in a generative answer.

Write an answer that can be checked

State scope early. Provide definitions, conditions and examples with the necessary units. Source figures and distinguish your observations from supplier claims. A concise answer can introduce a detailed guide; it should not remove limitations that change the decision.

Maintain technical fundamentals

Useful content needs accessible delivery and stable document links. Structured data must match visible content. Do not invent reviews, ratings or expertise to fill a schema. Complete translations before linking them as equivalents.

Observe without inventing a measurement

A mention can vary by query and date. Record the query, language, observed result and conditions. A single capture is not market share. Appearance in an AI answer does not establish a visit or conversion on your site.

A four-step method: Scope → Evidence → Access → Observation
Original infographic — a process, not a statistical result.
  1. Scope
  2. Evidence
  3. Access
  4. Observation

Worked example

A compatibility table can list model, tested version, condition and date, followed by a method. “Compatible with everything” is neither evidence nor an actionable answer.

Check before moving on

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Sources & method

Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.

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