Strategy 01
Estimate an SEO budget from work, dependencies and deliverables
A monthly fee tells you little without a scope. Compare deliverables, labour, technical dependencies and acceptance criteria before comparing two headline prices.
01 / ÉDITION 2026
SEO · CONTENT · MEASUREMENT
Less noise.
More answers.
Search changes. Good questions endure. Guides, tools and data for clearer decisions in 2026.
96 guides · two languagesPractice before promisesFR / EN
Start here
One question.
A useful starting point.
Technical 02
Multiple domains: choose redirects, canonicals or genuinely separate sites
Start with the purpose of each address. Another domain only deserves an independent site when it offers a distinct product, audience or practical service.
Strategy 03
Keyword research starts with the problem someone needs to solve
Search volume can sort candidates. It cannot replace an understanding of the task, country, language and answer your site is able to provide.
Technical 04
301, 302, 307 and 308: choose a redirect and verify the journey
A redirect describes a move and whether it is temporary or permanent. The correct choice also depends on the request method and destination service.
Technical 05
AI search and SEO: make information accessible and verifiable
Search interfaces change, but accessible, accurate and sourced information is still concrete work. No special markup guarantees inclusion in a generative answer.
Measurement 06
Navigational traffic: serve people who are already looking for you
A branded query may mean purchasing, signing in or resolving a problem. The right destination depends on the task, not merely the presence of the brand name.
DATA / SEPTEMBER 2026
Search is not
the same everywhere.
Compare France, the UK, the US and worldwide. One source, a stated period and explicit limitations.
Explore the data ↗88.16%
Google · France
Statcounter · September 2026