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Editorial pages submitted for search discovery.
- SEO and search marketing: guides, tools and data
- A new edition with an explicit method
- François Houste: the historical blog author
- Contact
- Cookies & local storage
- A glossary for making decisions
- The practical library
- Advertising careers: understand roles and deliverables
- Work with an SEO agency through clear briefs and acceptance checks
- A marketing agency operating model across content, engineering and measurement
- AI search and SEO: make information accessible and verifiable
- Amazon advertising: attributed sales versus actual contribution
- Search clicks and sessions: explain the reporting gap
- Compare weeks and months without misleading charts
- An odd analytics chart? Audit the data first
- Analytics in a spreadsheet: build a reproducible report
- PageRank, DR and authority scores: what a number cannot prove
- Why backlink tools report different totals
- Barter campaigns: free of cash does not mean profitable
- Brand SEO: make identity and useful answers recognisable
- Build a business blog around decisions, not a posting quota
- Business video platforms: compare access, export and playback
- Calculations and conversions: check formulas, units and rounding
- Campaign economics: use contribution and full costs, not revenue alone
- Community curation: decide what a vote should mean
- Your first sales funnel: map an honest user journey
- WordPress crawler tracking: read logs before choosing a plugin
- Marketing databases: define quality before integration
- Multi-domain sitemaps: keep ownership and routing clear
- Digital communication training: compare outcomes and practice
- Digital heritage: make an object findable and understandable
- Digitised collections: make documents discoverable and understandable
- Syndicated content: decide which version to keep
- A social editorial line with a clear promise and publication boundaries
- Editorial · SEO
- Promoting educational websites by helping people learn
- Create a useful SEO glossary without a forest of empty pages
- Human or automated search: test the usefulness of answers
- Hybrid events: support people in the room and online
- Noindex and robots.txt: decide what stays accessible and indexable
- From Flash to JavaScript: make content accessible beyond the interface
- Keyword research starts with the problem someone needs to solve
- Search volumes: interpret estimates without promising traffic
- LinkedIn profiles: demonstrate skills with evidence
- Local business profiles: align locations, services and website details
- Local public-service SEO: reliable answers organised around tasks
- Long-tail search: answer a constraint instead of counting words
- Choosing low-code without locking in your data
- Map imagery: verify dates and provenance
- Market research: begin with a decision
- Web marketing: connect diagnosis, action and learning
- Measurement · SEO
- Mobile travel sites: support decisions on the move
- Multiple domains: choose redirects, canonicals or genuinely separate sites
- Navigational traffic: serve people who are already looking for you
- Google News: find a publisher and verify a news story
- No-code: move from prototype to maintainable operation
- Packaging and product pages: keep information consistent
- Page speed: measure reading, responsiveness and stability
- Page titles that connect the search task with the brand
- Paid links: separate advertising from independent evidence
- Paid-search campaigns: define the brief and stopping criteria
- Performance-based SEO: define the event that earns payment
- Podcast studios: specify the brief, rights and handover
- Press releases: give journalists a fact they can verify
- Promotion codes: explain the price and test exceptions
- Publisher archives: make older articles genuinely accessible
- Publisher audiences: separate discovery from loyalty
- Google bombing: learn from a historical case
- Property listings: precise information that helps someone decide on a visit
- 301, 302, 307 and 308: choose a redirect and verify the journey
- Evaluate search relevance with an explicit rubric
- Digital reputation: control what you make public
- Search-suggestion bias: a cautious evaluation protocol
- Google Search World Domination: read a chart without losing its date
- Search interfaces: suggestions, speed and reader control
- Niche search: adapt the answer to a specific constraint
- Google guidelines: turn reading into page-level checks
- Google Trends: relative interest is not a sales forecast
- Seasonal ecommerce SEO: prepare useful buying journeys
- Business SEO audits: deliver decisions, not a score sheet
- Estimate an SEO budget from work, dependencies and deliverables
- SEO credentials: verify the scope behind the badge
- SEO and CRM: connect the initial need with a relevant next step
- An SEO strategy begins with the service you can deliver
- Read search results without treating a position as a promise
- SEO migrations: acceptance checks and a rollback plan
- XML sitemaps: audit URLs before submission
- SMS marketing: plan around genuine permission
- Sponsored articles: an editorial brief that protects readers
- Strategy · SEO
- Street marketing: connect local activity to a useful answer
- Outsourcing customer support: prepare answers and escalation
- Technical · SEO
- Tourism marketing that helps people plan an actual trip
- Web translation: an acceptance plan for complete localisation
- Video SEO: make the page useful without pressing play
- Digitising videotapes: preserve a file, not only a DVD
- Video production: a brief that makes quotations comparable
- Virtual showrooms: useful discovery beyond the visual effect
- Visual identity: turn a brand into usable rules
- Visual communication: choose the right representation
- VR training: make the decision with a measurable pilot
- Quality web design: a visible, measurable acceptance plan
- Choosing a web agency: compare deliverables, not slogans
- Before building a website: write a decision brief
- WordPress foundations for durable, secure publishing
- The historical catalogue
- Legal information & use
- Privacy
- Search market share: read the market country by country
- The workshop: four tools with visible assumptions