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FENG SHUI

Strategy

Choosing a web agency: compare deliverables, not slogans

Ask candidates to answer the same brief. A portfolio can demonstrate taste, but does not establish maintenance quality, account ownership or usable journeys.

Send a common request

Provide identical goals, volumes and constraints. Ask what is included and what costs extra. Quotes based on different assumptions cannot support a fair comparison of headline prices. Record each agency’s exclusions and dependencies.

Request concrete evidence

Open a delivered site, test a mobile journey and ask who maintains it. Review anonymised handover documentation where available. A visual award is not a security certification or an SEO guarantee; evaluate those responsibilities separately.

Assess post-delivery work

Define correction times, backups, updates and exit arrangements. Clarify licences for media and components. Include recurring costs even when a third-party provider receives the payment directly. A cheap build can leave substantial ongoing work.

Agree acceptance before signing

Write acceptance criteria and a process for resolving discrepancies. Weight the journeys that matter to the business. Retain notes and evidence so the team inheriting the site can understand the decision.

A four-step method: Align brief → Inspect evidence → Cost maintenance → Agree acceptance
Original infographic — a process, not a statistical result.
  1. Align brief
  2. Inspect evidence
  3. Cost maintenance
  4. Agree acceptance

Worked example

Suggested matrix: fit 30%, journey quality 25%, maintenance 20%, ownership and exit 15%, complete cost 10%. These weights are an adaptable starting point, not a standard or a rating awarded to an agency.

Check before moving on

These checkboxes are not saved.

Sources & method

Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.

Topic provenance: Comment choisir une agence de création de site Web ? - search-engine-feng-shui.com (consulted capture: 2022-08-11). Search Engine Feng Shui. This record does not confirm an individual byline.

This guide is newly written in 2026. It does not reproduce the earlier text and is not attributed to its historical author.

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