Identify urgent tasks
Collect same-day questions: directions, availability, booking and cancellation. Put answers before decorative effects. Attractive photography cannot compensate for a missing address or unclear total price. Give the most time-sensitive information an accountable owner.
Publish verifiable information
State sources and review dates for opening times and conditions. Separate usual schedules, exceptions and closures. Old recommendations are not current availability; link to the operator responsible for the service and explain when confirmation is necessary.
Test difficult conditions
Try a small screen, keyboard navigation and a slowed connection. Make addresses readable without an interactive map. Ensure booking can be understood without installing an application, and avoid concealing fees until the final screen.
Support the post-booking journey
Provide confirmation, contact and modification instructions. Let people retrieve essentials without restarting the process. Evaluate avoided questions and corrected failures rather than only counting opened pages.
- Prioritise
- Verify information
- Test mobile
- Support follow-up
Worked example
Acceptance journey: find opening times, verify the address, understand the full price, book, retrieve confirmation and locate cancellation conditions. Repeat on a narrow screen with media unavailable.
Check before moving on
These checkboxes are not saved.
Sources & method
Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.
Topic provenance: eTourisme : Google est en train de gagner la bataille du mobile (2009-04). Search Engine Feng Shui. Byline retained in the publication feed: fhouste.
This guide is newly written in 2026. It does not reproduce the earlier text and is not attributed to its historical author.