SEARCH ENGINE
FENG SHUI

Editorial

Video SEO: make the page useful without pressing play

Video needs readable context, an identifiable answer and reliable playback. A media file alone does not establish a useful search destination.

Choose a concrete question

Describe what someone can do after watching. Demonstrations, interviews and tutorials need different structures. Plan steps, supporting documents and methodological limits before recording, rather than adding a vague introduction after editing.

Provide a text answer

Publish a summary, key points and a reviewed transcript. Important information should not depend on sound. If you include chapters, match their labels to the actual recording instead of filling them with loosely related keywords.

Test playback and imagery

Check mobile playback and keyboard access. Thumbnails should represent the recording honestly. Reserve media space to reduce page movement and show a clear message if an external service or connection prevents playback.

Describe what actually exists

Duration, dates and structured data should match the visible video. A historical audience statistic does not establish current demand. Measure whether the material helps someone complete a task or understand a decision.

A four-step method: Define question → Write and record → Test playback → Verify description
Original infographic — a process, not a statistical result.
  1. Define question
  2. Write and record
  3. Test playback
  4. Verify description

Worked example

Tutorial acceptance plan: one question, a three-step demonstration, a transcript, a supporting download and a final check. Also test the journey of someone who never starts the player.

Check before moving on

These checkboxes are not saved.

Sources & method

Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.

Topic provenance: 75% des internautes regardent des vidéos en ligne… (2008-01-21). Search Engine Feng Shui. Byline retained in the consulted version: François Houste.

This guide is newly written in 2026. It does not reproduce the earlier text and is not attributed to its historical author.

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