Write from the reader’s decision
Lead with the specific service or problem, followed by a qualifier the page genuinely supports. “HTTPS migration checklist before launch” describes a task. “Amazing best SEO” establishes neither scope nor evidence. Align the visible heading, title element and internal link descriptions.
Use brand names economically
Place the brand where it helps identification, often after the topic. Avoid filling every title with synonyms and towns. Category titles describe a collection; product titles distinguish a model. No fixed character count guarantees that every search interface displays the entire title.
Allow for rewriting and inspect variations
A search engine can show a title different from the one you supplied. Our local preview is illustrative, not a Google screenshot. Check duplicates, blank titles, staging fragments and claims missing from the article. Record the reason and date of a change so later observations can be interpreted.
- Task
- Distinction
- Brand
- Review
Worked example
For an assembly manual, compare “Brand | Home” with “Assemble model A12: tools and steps | Brand”. The second identifies the model and task. It does not establish a guaranteed increase in click-through rate.
Make it practical
Title workshop
Calculated on your device. Nothing is submitted to a server. Educational examples, without traffic or revenue promises.
Check before moving on
These checkboxes are not saved.
Sources & method
Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.
Topic provenance: De l’importance des marques dans la balise Title (2007-07-12). Search Engine Feng Shui. Byline retained in the consulted version: François Houste.
This guide is newly written in 2026. It does not reproduce the earlier text and is not attributed to its historical author.