Assemble the factual record
State what changes, for whom, when and on what evidence. Attribute quotes only to people who actually approved them. Distinguish estimates, targets and observed results. Compared figures need compatible periods and units.
Publish a reference version
Provide a readable page containing the release, date and professional contact. Add media with rights and credits. A PDF can supplement HTML. When correcting a release, explain the change rather than silently erasing a claim already distributed.
Choose relevant distribution
Approach publications with a genuine interest in the news. Disclose paid placements. Do not create dozens of near-identical releases just to multiply links. Editorial coverage should not depend on imposing an optimised anchor.
- Fact
- Evidence
- Reference
- Distribution
Worked example
A service launch can identify available territory, access conditions, date and test method. “Revolutionary leader” without measurement or definition is not a verifiable fact.
Check before moving on
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Sources & method
Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.
Topic provenance: Quelques plateformes pour diffuser ses communiqués de presse (2009-08). Search Engine Feng Shui. Byline retained in the publication feed: fhouste.
This guide is newly written in 2026. It does not reproduce the earlier text and is not attributed to its historical author.