Separate facts and impressions
Give verified characteristics with units and sources. Floor area, distance and charges need clear definitions. Distinguish advertised area from other measurements and estimated travel time from observations. Neighbourhood adjectives should not conceal missing information.
Make reading and comparison practical
Use a distinct title for each property and a consistent structure: layout, condition, features, access and contact conditions. Photos should represent the listed property and have useful alternative text. A labelled plan explains layout without claiming to certify dimensions.
Maintain availability status
Identify unavailable properties. Do not reuse their URLs for unrelated homes. Offer explicitly labelled alternatives and retain necessary references. Avoid publishing identical listings through endless indexable filter combinations.
- Facts
- Description
- Comparison
- Status
Worked example
“Two-room apartment: layout and viewing conditions” can support a decision. “Incredible opportunity you must seize” says nothing about layout or viewing arrangements.
Check before moving on
These checkboxes are not saved.
Sources & method
Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.
Topic provenance: Immobilier : quelques pistes pour optimiser ses annonces… (2009-01). Search Engine Feng Shui. Byline retained in the publication feed: fhouste.
This guide is newly written in 2026. It does not reproduce the earlier text and is not attributed to its historical author.