Choose the context
Describe audience, place and timing. Check required permissions and accessible circulation with responsible authorities. The message should be understandable quickly without obstructing people who do not wish to participate. Plan supervision and a practical fallback.
Design an honest interaction
Explain what is offered and whether contact details are requested. Do not turn a game or gift into opaque collection. Provide a simple alternative for people unable to scan a code or use a phone.
Prepare the destination
Links or QR codes should lead to a page that matches the promise. Test mobile access, prices and conditions. Printed campaigns are hard to correct; verify every code before production and retain a destination you can maintain.
Measure cautiously
Separate contacts, visits and commercial outcomes. Record weather, incidents and actual coverage. An association between field activity and sales does not alone establish causation; compare carefully and preserve uncertainty instead of assigning every change to the campaign.
- Choose context
- Prepare interaction
- Test destination
- Evaluate
Worked example
Brief: audience / location / permission / message / interaction / destination / follow-up / fallback. Acceptance: scan the final printed item, understand the offer without coaching and decline data collection while retaining access to public information.
Check before moving on
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Sources & method
Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.
Topic provenance: Le street marketing : 3 éléments clés à connaître (consulted capture: 2023-06-03). Search Engine Feng Shui. This record does not confirm an individual byline.
This guide is newly written in 2026. It does not reproduce the earlier text and is not attributed to its historical author.