Define audience and purpose
Separate operational messages from promotion. Do not use a delivery notice as a pretext to append an offer without reviewing applicable rules. Explain why this channel helps this person at this moment instead of sending indiscriminately to an entire database.
Verify permission
For consumer electronic marketing in France, CNIL describes prior consent as the general rule, with bounded exceptions. Creating an account alone is not a completed sale. Retain evidence and assess the actual situation before sending. Rules elsewhere require local verification.
Make the message understandable
Identify the organisation, purpose and destination. Test links and length, and provide simple opposition. Avoid shortcuts that obscure the destination or fabricated urgency. Readers should understand the offer before opening a link rather than discovering an unexpected sales journey.
Review and reduce nuisance
Track replies, opt-outs and complaints as well as clicks. Set frequency and stopping rules. Maintain an appropriate suppression list so a person is not resubscribed during the next import.
- Define audience
- Verify permission
- Test message
- Respect refusals
Worked example
Pre-send checks: defined audience, verifiable permission, clear identity, tested link, functioning opt-out and follow-up owner. Test removal using an authorised team number before launching a campaign.
Check before moving on
These checkboxes are not saved.
Sources & method
Sources reviewed on 1 October 2026. Worked calculations use explicitly hypothetical inputs.
Topic provenance: 3 avantages du sms marketing (consulted capture: 2022-07-03). Search Engine Feng Shui. This record does not confirm an individual byline.
This guide is newly written in 2026. It does not reproduce the earlier text and is not attributed to its historical author.