Editorial 01
Brand SEO: make identity and useful answers recognisable
Someone searching your name may want to check a product, find an account or solve a problem. Identity helps them recognise the answer, but it also needs to be verifiable.
GUIDES / 2026
Editorial · SEO
Concrete methods for deciding, building, publishing and measuring. Every guide includes a worked example, an infographic and an actionable checklist.
25 guides
Editorial 02
Build a business blog around decisions, not a posting quota
A useful company blog answers the questions that delay a purchase or make a product difficult to use. Begin with recurring customer needs, then decide what evidence will resolve them.
Editorial 03
Page titles that connect the search task with the brand
A title should help a reader recognise the answer. The brand identifies the publisher; it should not displace the subject or become a list of repeated keywords.
Editorial 04
Digital reputation: control what you make public
A professional presence does not require publishing everything. Focus on exposed information, its context and practical ways to correct mistakes.
Editorial 05
Create a useful SEO glossary without a forest of empty pages
A glossary helps when it explains a term at the moment someone needs it. It should not create a separate page for every variation of a word.
Editorial 06
Property listings: precise information that helps someone decide on a visit
A listing should help a reader decide whether a viewing makes sense. Accurate features, location and contact conditions matter more than a string of adjectives.
Editorial 07
Press releases: give journalists a fact they can verify
A release explains something new. A list of distribution platforms cannot replace a precise fact, evidence and a contact route.
Editorial 08
A social editorial line with a clear promise and publication boundaries
An account is useful when readers know why to follow it. Platforms change; a consistent promise and responsibility for publication remain important.
Editorial 09
Search interfaces: suggestions, speed and reader control
Google Instant is part of search history. Its attention debate remains useful when designing a site search that lets readers understand and choose.
Editorial 10
Digital heritage: make an object findable and understandable
Digitising an object does not explain what it represents. A reliable record connects the object with provenance, dates, rights and access.
Editorial 11
Video SEO: make the page useful without pressing play
Video needs readable context, an identifiable answer and reliable playback. A media file alone does not establish a useful search destination.
Editorial 12
Digitised collections: make documents discoverable and understandable
A cultural document becomes more useful when provenance, rights and limitations are readable. Build a record that helps both readers and discovery systems.
Editorial 13
Community curation: decide what a vote should mean
An editorial community needs understandable rules. Popularity, recommendations and moderation should not be mistaken for factual verification.
Editorial 14
Sponsored articles: an editorial brief that protects readers
Paid content should explain its origin and deliver a verifiable answer. Prepare the collaboration before writing rather than treating quality as a final link-placement step.
Editorial 15
Visual identity: turn a brand into usable rules
An identity should remain recognisable in real applications. Define rules that help a team produce consistent interfaces, documents and illustrations.
Editorial 16
Podcast studios: specify the brief, rights and handover
Clean recording is one stage of a podcast project. The brief also needs preparation, editing, transcription and the files required for publication.
Editorial 17
Web translation: an acceptance plan for complete localisation
Useful language versions adapt answers, units and journeys. Give translators context and verify the published page rather than approving only a translated file.
Editorial 18
LinkedIn profiles: demonstrate skills with evidence
A professional profile should explain your role and work. Replace generic adjectives with understandable accomplishments, honest limits and deliberate contact choices.
Editorial 19
Video production: a brief that makes quotations comparable
A video commission should describe its intended outcome and uses. Define formats, rights, revisions and acceptance before comparing suppliers.
Editorial 20
Visual communication: choose the right representation
An illustration should clarify a question. Before producing an infographic, decide what readers need to compare, understand or verify.
Editorial 21
Packaging and product pages: keep information consistent
Packaging and online listings should describe the same product coherently. Check readability, specifications, variants and claims instead of treating each format independently.
Editorial 22
Advertising careers: understand roles and deliverables
Advertising covers several responsibilities. Understand who plans strategy, writes, produces, distributes and evaluates before assembling a team.
Editorial 23
Human or automated search: test the usefulness of answers
Manual selection can clarify a subject while missing another interpretation. Test specific tasks rather than a curator’s reputation or the length of a link list.
Editorial 24
Google News: find a publisher and verify a news story
Finding an article and establishing a fact are different tasks. Define the scope, open the publications and assemble a verifiable timeline.
Editorial 25
Map imagery: verify dates and provenance
An aerial view is a dated observation rather than a live camera. Record what it shows and which conclusions it cannot establish.
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